Facebook is everywhere. It's on your computer, it's on your phone, it's in your bathroom; everywhere you turn you see the logo. What began as a simple college social site has spread to a behemoth of a social network. At the recent f8 conference, Zuckerberg began detailing upcoming profile changes to all users. The one that stuck out to me that most was the nicknamed "scrapbooking" feature.

In a nutshell, Facebook uses its algorithm to create a timeline of your updates on the site. Facebook records photos, location information, conversation, status updates. Pretty much every little action you make will be recorded and uploaded to your timeline. This timeline will also be available for all users to see unless you manually shut it off.

To me, that's where the problem lies. As with most things on Facebook, everything is public unless you tell it not to be. We have already been repeatedly warned about recruiters checking Facebook for questionable content, what about if the system switches over and users timelines are flooded with an entire new batch of private information. Facebook has removed the stalker/creeper aspect that many users took advantage of and has made it a system preference. A simple feature like requiring users to turn the feature on instead of having to turn it off, would remove a lot of backlash.

Source:
Parr, B. (2011). Is Facebook trying to kill piracy?. Mashable. link

A proper PR blog should be one that interacts with the consumer and provides information that is interesting. Just listing a steady stream of accomplishments and shiny press releases is boring and defeats the entire reason of having a blog. If a user is interested enough to search and read through a blog, that means they want new material that isn't available through a Google search.

Too many PR blogs bypass the fun factor and just regurgitate information. Consumers like exclusive information, content formed outside the box. The blog should be an extension of the product, bonus content.The information doesn't need to be 100% on topic in a way that will bore people, but should come from different angles. You are already getting the consumers attention by having the blog in the first place, so you know the interest is there. The idea is to keep the interest through creativity and factual information.